Based in Mexico City, Diego brings over eight years of experience in consumer insights and data-driven strategy. He previously led research projects at a top global market intelligence firm, covering retail, e‑commerce, and consumer goods across Latin America. His work helps brands decode local behaviors, identify emerging trends, and craft narratives that resonate with Mexican and broader regional audiences. Now a freelance writer and analyst, Diego combines rigorous research with clear storytelling to bridge the gap between numbers and actionable content.