LLM VoiceBot Boosts Marketing Loop for a Property Developer

A leading Malaysian property developer tested an LLM‑powered voicebot to cut marketing costs and boost efficiency.

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Pain Points

  • Manual outbound calling was burning budget and delivering thin results.
  • Malaysia’s language mix (Malay, English, Chinese) kept tripping things up, while customer data sat in separate silos — nobody had the full picture.

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  • The LLM Voicebot took over outbound calls, handling natural conversations in Malay, English, and Chinese without friction
  • Smart QA started tagging leads as hot, warm, or cold right inside each call, giving the sales team a clear focus list.
  • The Omnichannel Platform and Smart Ticket brought scattered data together into one closed loop, feeding useful insights straight back to the sales floor.

Efficiency Gains by Product

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LLM Voicebot

Multilingual outbound calls, >65% reach rate in 2 months

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Smart QA (Intent Recognition)

Automatically tags interest levels, improves targeting

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Omnichannel + Smart Ticket

Unifies customer data, closes the marketing loop

Business Results

>65% (2 months)
Outbound reach
<10% → 15% (target exceeded)
Intent conversion
closed loop
Data from silos
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Before vs. After

Metric
Outbound reach rate
Intent conversion rate
Language handling
Customer data
After Instadesk
  • >65% within 2 months
  • 15% (target exceeded)
  • Multilingual AI
  • Unified closed loop
Before
Low (manual calling)
<10%
Limited human agents
Siloed systems
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InstaDesk’s LLM VoiceBot cracked the language problem and wrangled our scattered data into a real marketing loop. We reached over 65% of our target in two months and pushed conversion from under 10% to 15% — well above what we aimed for.

— Head of Marketing

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