Omnichannel Support Transformation for a Leading Shared Bike Platform

A major Australian shared bike platform initially used a 10‑agent call center for all customer questions. With fluctuating request volumes and no self‑service option, responses were slow and operations inefficient.

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Pain Points

  • High volume fluctuations – Peak times caused long delays and agent burnout.
  • Phone‑only, no self‑service – Customers had no way to find answers on their own.
  • Slow responses lead to low satisfaction – Delayed replies hurt the user experience.
  • Common issues clog agents – Repeated questions about bike location, minor damage, and payments took up most agent time.

Powered by Instadesk

  • Omnichannel platform – Instadesk Omnichannel Platform unifies web chat, social media (WhatsApp, Facebook), and in‑app messaging.
  • Centralized ticket management – Instadesk Smart Ticket System auto-creates, sends, and tracks customer requests from all channels.
  • AI chatbot + knowledge base – Instadesk Chatbot provides 24/7 self‑service by answering common questions instantly using a built‑in knowledge base.
  • Seamless human handoff – when an issue is too complex, it gets handed over to a live agent smoothly, along with the full conversation history.

Efficiency Gains by Product

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Omnichannel Platform

Unifies phone, chat, social, app – no channel silos

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Smart Ticket

Auto‑routes and prioritizes requests, reduces manual sorting

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AI Chatbot

Resolves 70% of common issues 24/7, offloads agents

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Agent Assistant

Gives agents full context before handoff, faster resolution

Business Results

70%
Bot resolves 70% of common issues
10min → <1min
Response time
‑60%
Agent workload
65% → 90%
CSAT
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Before vs. After

Metric
Support channels
Self‑service
First response time
Agent workload
CSAT
After Instadesk
  • Web chat, social, app, phone
  • 70% auto‑resolution by chatbot
  • <1 min
  • 40% (60% reduced)
  • 90%
Before
Phone only
None
10 min (peak)
100% manual
65%
case-dot

Instadesk gave our small support team superpowers. We went from phone‑only chaos to omnichannel efficiency. The chatbot resolves 7 out of 10 questions instantly, and our CSAT jumped from 65% to 90%.

— Head of Customer Support

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