Your Customers Are Visitors Too
Seventeen host cities across North America are preparing for 6 million World Cup attendees, with over 75% traveling from abroad.
New York's "Libby" operates in 60 languages on website, WhatsApp, and Instagram. Seattle's "Emerald" provides assistance in 45+ languages. Miami's AI assistant switches to "tournament mode" during matches, focusing on transport and local recommendations .
Brand USA launched a national AI travel hub connecting all 11 host cities . Granicus research shows that visitors who receive clear, timely responses are more likely to feel confident, follow guidance, and contribute to a positive event atmosphere .
The infrastructure these cities are building to serve global visitors is the same infrastructure every business needs to serve global customers.
Instadesk Call Center provides that infrastructure.
From City Guides to Business Support
Brand USA deployed AI tools across host cities to answer transit, venue, and dining questions in multiple languages . The principle is simple: meet visitors where they are, in their language, on their channel, in real time.
That is exactly what global businesses need to do with their customers. A customer in Spain asks about shipping in Spanish. A customer in Japan asks about product specs in Japanese. A customer in Thailand asks about returns in Thai.
Granicus notes that service requests surge during the World Cup — AI systems need to self‑serve, triage, and route inquiries to the right team to prevent overload . The same applies to businesses during peak seasons, promotional events, or product launches.
Instadesk Call Center unifies 20+ channels into one workspace, with intelligent routing based on language, time zone, and agent skill . A customer reaches the right agent the first time. No transfers. No repeats.
Language Is the New Baseline
English is the most spoken language in the world. But 37 languages each have at least 50 million speakers. A brand that only supports English excludes a significant portion of its potential audience.
New York's Libby speaks 60 languages. Seattle's Emerald speaks 45+. When cities serve visitors in dozens of languages, brands that still insist on "English only" are not protecting quality — they are turning customers away.
Instadesk supports 100+ languages with real-time translation, speech recognition, and text-to-speech . A customer in Spain hears Spanish. A customer in Germany hears German. No translators. No delays.
The Infrastructure Outlasts the Event
Granicus makes a critical point: the infrastructure built for the World Cup — multilingual communications platforms, AI-driven support, integrated workflows — can serve cities long after the tournament ends .
The same is true for businesses. The infrastructure built to handle a promotional surge can handle the next product launch. The multilingual support system built for one market can serve the next ten.
A B2B e-commerce platform using Instadesk reached over 100,000 daily outbound calls at peak, cutting labor costs by 70% and improving efficiency 3.8 times . A smart home appliance brand maintained 93% effective reception across 20+ channels even during major promotional surges.
