voice outbound

Thailand Bank Credit Card Marketing VoiceBot Solution: Boost Invitation Success Rate by 40%, Cut Operating Costs by 60% with AI Outbound Voice

Thailand is the second-largest economy in Southeast Asia, with intense competition in the banking sector. In 2025, credit card issuance in Thailand exceeded 28 million, but activation and active usage rates remained below regional averages. Banks rely heavily on telemarketing for credit card promotion, installment invitations, and cross-selling. However, traditional manual outbound faces three key pain points: low connection rates – many numbers are flagged as spam, leading to high rejection; high agent costs – a skilled telemarketing agent costs 15,000-20,000 THB per month ($430-570), with high turnover; inconsistent conversion rates – agents' scripts and emotions vary, making it hard to maintain professionalism. Thai banks urgently need a scalable, cost-effective, unified outbound voice solution.