When Zeelool started its journey as a cross border eyewear brand five years ago, the goal was simple: bring stylish, affordable glasses to the world. Today, Zeelool serves over 6 million users across 180+ countries, growing far beyond the industry average. But rapid globalization brought a familiar challenge—customer service struggled to keep pace.

Zeelool needed a solution that could scale as fast as its business. They found it in Instadesk’s global AI customer service platform, powered by an AI voicebot that now handles everything from nighttime inquiries to multi language outbound campaigns.

The Challenge: Fragmented Channels and the 24/7 Expectation

As Zeelool’s footprint expanded from North America to Europe and Asia Pacific, customer inquiries poured in through a growing number of touchpoints: website live chat, mobile app, email, social media, and traditional phone lines. Each channel operated in a silo, forcing agents to switch between systems and repeat the same information.

Repetitive questions, like order status, shipping policies, return instructions, consumed a significant portion of agents’ daily workload. During peak business periods, customers faced long wait times. After hours, inquiries from different time zones often remained unanswered until the next business day, creating a “service vacuum” that affected customer experience.

The Solution: Instadesk’s Omnichannel AI + Voicebot

Zeelool partnered with Instadesk to build a global AI customer service hub that connects every channel—website, hotline, app, social media, and email—into a single, intelligent platform. At the heart of this transformation is the Instadesk AI voicebot, a large model driven voice agent that works 24/7 across both inbound and outbound scenarios.

AI Voicebot: Always On, Always Ready

For outbound, the voicebot automates appointment ations, delivery notifications, and post-purchase follow-ups. It operates 24/7 without fatigue, completing the same volume of calls as 10 human agents. Intelligent call replay and unavailable number detection improve connection rates. Built-in multilingual support—including bilingual natural conversation in Malay and English—adapts to local communication habits across Zeelool’s diverse markets.

For inbound, the voicebot handles common customer inquiries instantly. Order tracking, return policies, frame measurements—customers receive immediate answers without waiting on hold. Multi-round dialogue capabilities allow interruptions, repetitions, and silence handling, creating a fluid conversation that feels natural. When complex issues arise, the bot transfers seamlessly to a human agent with full context preserved.

One Workbench, No More Switching

Beyond the voicebot, Instadesk’s unified workbench simplified life for Zeelool’s human agents.

Previously, agents juggled multiple systems to access customer history, order data, knowledge base, and ticket management. Now, everything is consolidated into a single interface. Agents resolve issues faster, with fewer errors. Training time shortened. The workbench adapts to specific workflows, not the other way around.

Measurable Results: Efficiency, Coverage, Satisfaction

The impact of Instadesk’s AI voicebot on Zeelool’s global operations has been swift and quantifiable.
•    50% increase in service efficiency: Omnichannel integration and automation allowed the same team to handle twice the volume.
•    80% reduction in nighttime service delays: The voicebot now manages 100% of after hours inquiries, virtually eliminating the “time zone tax.”
•    Service footprint expanded from 10 to 193 countries: With AI shouldering the language and scale burden, Zeelool confidently entered new markets without proportionally expanding support headcount.

Turning Conversations into Business Insights

Beyond resolution, the Instadesk voicebot acts as a continuous feedback engine. Every conversation is analyzed for intent, sentiment, and emerging trends. Zeelool’s product and marketing teams now receive regular reports on what customers are asking about whether it’s confusion over lens coatings or interest in a new frame style.
This means: the voicebot doesn’t just answer questions; it tells what questions companies should be answering next.

The Future: AI First, Everywhere

With Instadesk, Zeelool has transformed customer service from a cost center into a competitive advantage. The brand now delivers consistent, high quality, 24/7 support in nearly 200 countries, in customers’ preferred languages, with the speed and warmth of a human—and the scalability of AI. As Zeelool continues to expand, so will its use of Instadesk’s voice AI.

For any global brand grappling with fragmented channels, rising customer expectations, and the high cost of manual support, the Zeelool story offers a clear blueprint. The AI voicebot is no longer a futuristic concept—it is today’s most reliable frontline agent.